Introduction to Marketing for advertising sales staff

Introduction to Marketing

Programme Overview

This programme is designed for individuals who have a need to sell to Marketeers. With the increasing range of offerings available to individuals in marketing and a move to "Return based advertising", just pitching an advertising schedule may fall short of the mark, if you are not aware of the pressures and objectives a typical marketeer is working to.

Objectives

Upon completion of this training course, delegates will be able to;

Describe their offering in terms of what a marketeer is looking for
Effectively use commercial and financial information to create a tangible return on any campaign
Use business tools that will allow Marketeers to see the overall value of any type of advertising at any given time in their own product life cycle
Be able to converse with Senior Marketing Managers on their own terms