Introduction to Marketing for advertising sales staff

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Introduction to Marketing
Programme Overview
This programme is designed for individuals who have a need to sell to Marketeers. With the increasing range of offerings available to individuals in marketing and a move to "Return based advertising", just pitching an advertising schedule may fall short of the mark, if you are not aware of the pressures and objectives a typical marketeer is working to.

Upon completion of this training course, delegates will be able to;
  • Describe their offering in terms of what a marketeer is looking for
  • Effectively use commercial and financial information to create a tangible return on any campaign  
  • Use business tools that will allow Marketeers to see the overall value of any type of advertising at any given time in their own product life cycle
  • Be able to converse with Senior Marketing Managers on their own terms

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Sandcross Lane, Reigate, Surrey RH2 8EY Tel: +44(0)845 643 4585      2008 SalesAcceleration