Building the Value Proposition Workshop
We developed this programme to help organisations define their
products and services in terms of the value they deliver to clients. This goes much further than the traditional approaches
to Features and Benefits, where the term "Which means that" was used to define and separate them. In a customer centric world
where customers have researched your products and services, via the web, before you meet them, your sales proposition needs
to be defined succinctly in terms each individual client will understand, not as a generic sales pitch. Suitable for experienced
sales staff, marketeers and business owners this programme helps you redefine your core offerings
Building the Value Proposition Workshop Objectives
By the end of this programme
attendees will be able to:-
- Define the value proposition they are selling in terms applicable to a varied
audience
- Identify the key drivers that will motivate customers to engage with your
products and services
- Build a common value framework across the business
- Assess their sales material and literature from an effective tried and tested
template
